​I was hired in 2012 to lead the Merchandising and Design team at Shutterfly through the complexities of brand identity and differentiation that came with a 200M brand acquisition of Tinyprints, Wedding Paper Divas and Treat. Let me be the first one to say, I did not know the first thing about stationery, but wasn't going to let that stop me from working to upgrade the Shutterfly design aesthetic and assortment without infringing on the brand feel of Tinyprints and WPD while enabling continued growth across all brands in size and scale.  

During my time at Shutterfly, I led a wide range of exciting and challenging projects including crafting the design + product strategy across  multi brand/platform company, launched more than 600M in incremental product categories, created the 1st retail concept store, built creative and internal design teams responsible for generating 80% of company revenue and creating the company's photography strategy as seen in the 2019 "Anything Flys" campaign, created the product development vertical, launched the assortment planning process and transformed the company from a product led to merchant led organization. I LOVED leading and developing such an amazing bunch of passionate and talented folks and am most proud of the hand I had in growing my org from 20 to 50 gifts designers, creatives, photographers, merchants, art directors in addition to a killer freelance designer community of more than 200 strong.